How to Calculate the ROI of Market Intelligence

Amid a volatile market and uncertain macroeconomic conditions, strategy professionals must prove the tangible ROI of their market research in months, not years.

When it comes to saving time, consolidating tools, and making better strategic decisions, nothing makes more impact than an AI-powered market intelligence platform. But technology alone is not enough — corporate strategy leaders need a framework for measuring and maximizing the value created by market research and competitive intelligence.

Download this whitepaper to learn how to calculate ROI for market intelligence functions and generate the most value from your research tools. You’ll learn:

• Ways AI solves five primary challenges of traditional market intelligence
• The cost of poor business decisions stemming from fragmented data
• How to calculate the ROI of market intelligence and demonstrate organizational value