Investigating How US Trade and Western Brands are Impacting China’s Consumers

With some of the largest Western consumer brands balancing growth and risk in China, many investors are discounting cash flow at high rates. Bearing that in mind, TD Cowen, with help from a Beijing-based advisory, conducted a proprietary survey* of 2,000 consumers across key cities in China to gain a deeper understanding of the average Chinese consumer and overall positioning of Western Brands within the region.

Furthermore, TD Cowen explored the geopolitical landscape between China and the U.S., as whether the U.S. Government will continue its competitive stance towards China after the 2024 presidential and congressional elections—regardless of any major shifts. Tough China policy remains one of, if not the only, bipartisan areas of agreement in Washington. Decoupling from China—from technology, biotechnology, and critical supply chain standpoints—and promoting U.S. manufacturing and independence through industrial policy is set to remain a critical focus.

Listen to this session where TD Cowen experts discussed this evolving and complex landscape.