Critical Areas Missing from Your Research: Expert Transcript Library

In the age of information, researchers have an unending stream of data to leverage to their advantage. But even with the widespread availability of press releases, company documents, and broker reports, there’s still room for blindspots in even the most comprehensive research methods. Having an informed business strategy takes into account all perspectives within a market, including not only C-Suite leaders but industry experts, product customers, and company personnel too.

Cue the Expert Transcript Library (ETL)—an essential component of a holistic research approach. Expert call transcripts—in tandem with a market intelligence platform—can validate hypotheses, streamline collaborative processes, and unearth potential market opportunities.